Our Team is based mainly in PhD experts in Economics, Computer Vision, Virtual Reality and Biomedical Signal Processing.


Mariano Alcañiz

Founder & Scientific Advisory


Enrique Bigne

Founder and Scientific advisory

  • Scientific coordinator of I3B
  • Full professor in Marketing, University of Valencia
  • Ph.D. in Economics
  • Expertise in advertising, tourism and neuromarketing
  • Visiting scholar in University of Maryland and in Berkeley


Jaime Guixeres

CEO & Founder

  • Scientific director of Consumer Behaviour Lab at I3B Institute
  • PhD in Tecnologies oriented to Health
  • Expertise in biomedical signal processing, ambiente intelligence and machine learning
  • Received awards and Chair: FIVAN award , Chair Real Madrid award, IDEA awards. MAPFRE grant, Bancaja award..)